A study on marketing strategies of Pepsi Cola

dc.contributor.author	Ammar Ishfaq Tanoli
dc.date.accessioned	2017-05-29T09:11:38Z
dc.date.available	2017-05-29T09:11:38Z
dc.date.issued	2011
dc.identifier.uri	http://hdl.handle.net/123456789/1610
dc.description	Supervised By mr.Qazi Subhan	en_US
dc.description.abstract	Pepsi cola is one of the largest beverages Company in Pakistan. It has than 65% share in beverages sector current research provides an historical background of Pepsi cola and its Marketing expansion. This study focuses on marketing strategies of Pepsi cola and its subsequent impacts on the performance of Pepsi cola. It has been seen that the Pepsi cola has drastically improved its market share in Pakistan and rest of the world through implying its segmented marketing strategies. In the current research, the information regarding marketing strategies of Pepsi cola are particularly taken care since its incarnation.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 2876
dc.subject	Management science	en_US
dc.title	A study on marketing strategies of Pepsi Cola	en_US
dc.type	Thesis	en_US