Abstract:
Abstract
This research is conducted keeping in view the diverse field of
consumer behavior, and how it regulates the decisions of
consumers according to age, income and gender. This study also
throws light on the attitude and behavior of consumers and how
they change their decisions and priorities. To study various
factors that influences on the consumers decision and tends to
change it. Consumer behavior is influenced by: demographics,
psychographics (lifestyle), personality, motivation, knowledge,
attitudes, beliefs, and feelings. Consumer behavior concern with
consumer need consumer actions in the direction of satisfying
needs leads to his behavior of every individual depend on
thinking.
