Abstract:
This research paper gives an insight on the factors affecting
the customer preferences regarding Formite , customer preference
is now known to be a key factor which can alter customer’s
decision on purchase of a particular product/ service. This
research paper discusses relationship marketing, customer
loyalty and customer satisfaction as basic factors affecting
customer preference. The finding of this research shows that all
the tested variables affect customer preference with customer
satisfaction having the highest affect on Customer Preference.
Pakistan is famous for its art and craft. The people have a
luxurious taste towards their living and especially towards
their home and surroundings. The history of the subcontinent
which was defined by the Mughals show their taste of art and
craft that has what made its mark in the lives of the people
today. Building beautiful homes with smart and traditional
furniture is a lifestyle here in Pakistan and every person who
plans to build a home for him tries to use the best and make the
best for himself and his family.
The use of artificial wood has been an increasingly importance
in the modern arena. The increasing prices of natural wood have
highlighted the importance of artificial wood in this context.
This research is aimed at studying the various factors affecting
the customer preferences.
The objectives were met by conducting a descriptive research.
The descriptive research was based on the primary and secondary
data collected. The primary data was collected through
questionnaire method and semi-structured interviews whereas the
secondary data was based on journals and web resources.
The major limitations of the study are mentioned and
recommendations for future research states that a similar
research should be conducted with a larger sample size covering
more geographical locations before generalizing the findings.
