Unethical advertisement and its impact

dc.contributor.author	Jawad Ali
dc.contributor.author	Mukhtiar Haider
dc.contributor.author	Omer Arshad
dc.contributor.author	Bilal Ibrar
dc.date.accessioned	2017-05-29T05:09:54Z
dc.date.available	2017-05-29T05:09:54Z
dc.date.issued	2011
dc.identifier.uri	http://hdl.handle.net/123456789/1531
dc.description	Supervised by Mr.Sajjad Anwar Pasha	en_US
dc.description.abstract	The topic of this research was “Unethical advertisement and its impact”. Our Research question was “Advertising increasing consumerism and damaging and damaging social norms and values of our culture”. In order to conduct research we collected data from 110 respondents and we found that the dress up used in advertisement is not according to our social norms and values, now a day’s most of the female models are wearing thin, sleeveless and short dresses in advertisement. Most of the time the message given in advertisement is exaggerated and it do not tell the real features, functions and benefits of the products.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 2958
dc.subject	Management science	en_US
dc.title	Unethical advertisement and its impact	en_US
dc.type	Thesis	en_US