Abstract:
The purpose of this project is to explore the entertainment business opportunities in the region of Islamabad and Rawalpindi. The project is about opening of an entertainment centre with the name of FUNS ISLAND. Proper research has been conducted in order to explore the opportunities and seize the advantage from those opportunities. Project tries to get information about the trends in industry and customer requirements and needs by visiting different places and interacting with owners and customers.
The research is supported by the literature of different authors and scholars around the world, in order to know the current scenario of entertainment industry in Pakistan and worldwide. The major reason behind selecting this industry is that the lifestyle changes created by modern living are also a source of increasing future demand. The uniqueness of this business is that different entertainment facilities are provided under one roof, customized services like training programmes and gaming simulators are also another added feature. The core Competencies includes excellent location, differentiated services and affordable prices.
FUNS ISLAND is located in Islamabad in I-8 Markaz. The form of business selected is partnership. The capital for business is provided by the partners who are liable for the total debts of the firms and who share the profits and losses according to the terms of the partnership agreement. Some percentage is taken as loan from the bank.
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Business has been started with the initial investment of Rs. 14.7 million invested by four partners namely Farrukh, Umair, Naveed, Shoaib. The project has a well defined marketing, financial and management plan which have been used as daily business roadmap. All necessary precautions are taken to validate business and financial models, focusing on realistic projections.
