Abstract:
This study is about the effect of food labeling on consumers
buying behavior in the perspective of Pakistan and international
perspective. In this study the labeling ordinance is studied and
the activities of PARC are also studied.
Data for this research has been taken from websites, PARC, books,
questionnaire and previous researches. Information from the
ministry of food and agriculture is also taken. Labeling is the
most affective tool of marketing and it is the most informative
source for the consumers to know about the benefits and even
usage of the product. It also attracts the consumers by gaining
the attention of the consumers by imageries on the packed food
item.
This is the most useful source to get the confidence of the
consumers and provides with all the necessary information for the
betterment of the consumers as well as for fulfilling the
international standards.
