Digitalization of Marketing Processes and Practices for Hotel Metropole

Abstract

The project focuses on evaluating the current marketing plan of Hotel Metropole, Murree and examines the degree to which the hotel exploits online marketing opportunities. Areas of improvement for the hotel are identified after conducting a detailed research. It highlights the growing importance of the Internet and digital widgets to conduct marketing activities for hotels. In this regard, an e-marketing plan has been suggested to boost the hotel’s online presence and integrate its communication channels to improve customer engagement.