Credit Card Usage and Satisfaction among the Salaried Class

Abstract

This descriptive research project is conducted in order to measure the usage rate and the satisfaction level of the users in the context of Pakistan and investigation is carried out in the twin cities of Pakistan i.e. Rawalpindi and Islamabad. The use of credit cards is slowly taking shape and direction in Pakistan, which less than a decade ago used to be a strictly cash-only society. Today, such globally accepted credit cards as MasterCard and Visa are being issued by many foreign as well as domestic banks and the number of users, though still comparatively small, has been on a constant rise. Keeping in mind the increasing trend towards acquiring the plastic money, this research project is especially designed in order to measure the usage rate and the satisfaction level of the users as mentioned at the onset of the research project. A misconception that credit card is mostly used by the business class has been proven wrong through this study as the focus was to judge particularly the usage and satisfaction of the salaried class. From the results and findings of this research project, a lot of discrepancies have been proven off beam and the results that have been obtained are very much unanticipated. The people belonging to the salaried class are not only using credit cards but are also fully enjoying its credibility and the incentives provided by them. It has been found out through this research project that, the use of i. credit card is much prominent in males who are married and belong to the age group 25-30 years. This clearly shows that the young generation is more into acquiring the new technology and the style of living in order to fulfill not only their personal but also family needs. It doesn’t mean that older people or females don’t use plastic money; it is just that their level of usage is comparatively low.