Abstract:
This descriptive research project is conducted in order
to measure the usage rate and the satisfaction level of the
users in the context of Pakistan and investigation is carried
out in the twin cities of Pakistan i.e. Rawalpindi and
Islamabad. The use of credit cards is slowly taking shape and
direction in Pakistan, which less than a decade ago used to be
a strictly cash-only society. Today, such globally accepted
credit cards as MasterCard and Visa are being issued by many
foreign as well as domestic banks and the number of users,
though still comparatively small, has been on a constant rise.
Keeping in mind the increasing trend towards acquiring the
plastic money, this research project is especially designed in
order to measure the usage rate and the satisfaction level of
the users as mentioned at the onset of the research project.
A misconception that credit card is mostly used by the
business class has been proven wrong through this study as the
focus was to judge particularly the usage and satisfaction of
the salaried class. From the results and findings of this
research project, a lot of discrepancies have been proven off
beam and the results that have been obtained are very much
unanticipated. The people belonging to the salaried class are
not only using credit cards but are also fully enjoying its
credibility and the incentives provided by them. It has been
found out through this research project that, the use of
i.
credit card is much prominent in males who are married and
belong to the age group 25-30 years. This clearly shows that
the young generation is more into acquiring the new technology
and the style of living in order to fulfill not only their
personal but also family needs. It doesn’t mean that older
people or females don’t use plastic money; it is just that
their level of usage is comparatively low.
