Abstract:
The final year project is about launching skilled labor in
sector E-11, Islamabad. We are targeting E-11, after
conducting a small survey of the population regarding need
analysis. The need analysis revealed few facts like, 78% of
the respondent agreed that they need skilled labor, 68% of the
respondents were not satisfied with their existing skilled
labor provider. Questions like these were asked and the sample
size was 50, which gave us a fair idea about the potential of
this project. We will be differentiating ourselves from the
rest by providing quality services, value for money, swift
service designed after rigorous training and specified time
allotted to every task, training program for our workers which
will enhance their capabilities, professional behavior,
satisfaction, motivation level, multiple options to reach us
and excellent customer services. Our marketing campaign will
include various tools like, banners, cable TV ad, trial
marketing, sales promotion, facebook page etc. we will be
providing our customer multiple options to reach us like,
landline number, mobile phone, facebook page etc. We will be
expanding our business according to the demand and progress
and our long term goal is to tap in other sectors of Islamabad
as well. This project will be run by partnership, where all
the three partners will invest equal amount of PKR 125,000 and
the total owners equity will be PKR 400,000. Our sales are
expected to grow by 25% each year and the first year sales are
forecasted to be PKR 80,000.
