Marketing strategies of the less developed world as a destination for inbound tourism

Abstract

In current world, inbound tourism is imparting its vital role for economic strength; developed countries are paying their utmost attention to generate maximum revenues through tourism industry. Developing countries have opportunities to get benefit from tourism industry, but there is need of appropriate marketing strategies. Inbound tourism is also called international tourism, people travel from their native place to another country for excitement, social interaction, education, culture, religion, hobbies and friends hence brings huge foreign currency exchanges in the destination country making its economy stronger with the creation of more jobs. Domestic tourism is also considered as one of the main source of income in tourism industry but the profit gained through inbound tourism exceeds domestic tourism in most countries. Less developed countries have all those things that are essential for tourism industry, the only thing that they need is proper strategies and appropriate utilization of available sources. Now a day, various researches are being carried over the inbound tourism and this paper can be referred as a research piece on marketing strategies in developing countries as destination for inbound tourism. In this research paper, less developed countries are discussed which are still striving to amplify their tourism revenues by deploying versatile marketing strategies for inbound tourism. This research paper highlights the classification of marketing strategies that are deployed in less developed and fully developed countries, these strategies differ according to the development stages of a country. According to this research paper, a developed countries percepts the tourists arrivals as 6 eco-tourists, adventure tourists, mass tourists, educational, business and explorer tourists. Marketing strategies discussed in this research paper emphasize the equal distribution of foreign currency exchange to local workers. This research paper further elaborates the significance of marketing strategies for inbound tourism such as adopting the ideal marketing strategy according to climate, location and economy of a country, can efficiently revive tourism industry in developing countries. These strategies are also incorporated with cultural aspects and courses to attract inbound tourists from all over the world. This paper further elaborates the significance of IT and its implication in tourism industry in less developed countries. The current scenario of inbound tourism in less developed country is also highlighted by indicating the weak marketing strategies. The usage of information technology significantly increases the arrivals of inbound tourists as the local information is made available online regarding tourist places, resorts, hotels and transportation fares etc. Developed countries have provided all information regarding beautiful, business and educational places online so that it may be accessible worldwide.