An empirical investigation of customer perception about Islamic banks in terms of service quality and other patronage factors to secure customers' allegiance

Abstract

This study aimed at investigating the challenges and prospects of Islamic banks operating in the Pakistan. The study starts by a historical background of Islamic banks. Four Islamic banks are now operating with 12 branches with total assets of about 261 million dollars as at the end of July 2011. The study shows the market share of Islamic banks and investments classification according to economic sectors. The study ends with recommendations. These recommendations help these banks to prosper and grow.