Abstract:
The growing trend of global human resource has significantly
driven up the need for treating employees as the most
predominant profit generating factor of organization with which
it has now become more than ever important to study the
behavioral factors which impact the employee productivity and
performance. The present study endeavors to explore the impact
of perceived organization support on employee job performance in
case of telecom sector. Study has made use of primary data
gathered through questionnaire. The research sample taken was
100 employees of the telecom companies of the Rawalpindi and
Islamabad. The scale used in the research is likert scale
Estimation is being done using SPSS16 and regression was
followed using ANOVA analysis. Findings of study are in
accordance with theory that perceived organizational support
exerts a statistically significant and positive impact on
employee job performance in case of telecom sector. Study
contains a useful policy implication that for enhancing employee
performance in organization it is important to first create the
positive perception of organization in their mind.