In today's digital era, social media influencer marketing has become a powerful tool for brands to connect with consumers and drive purchase intentions. This research explores the role of influencer characteristics – ...

This research examines the impact of endorser familiarity on green purchase intentions, exploring how different types of endorsers—celebrities and social media influencers—affect consumer behavior through the lenses of ...

This research investigates the intricate interplay between digital security measures, customer perceptions of security risks, and the development of effective marketing campaigns within the digital banking sector in Islamabad ...

This study aims to explore how Macro Instagram influences marketing influences customer buying behavior, specifically within the smartwatch market in Islamabad. Grounded in Social Influence Theory, which emphasizes the ...

This research examines the impact of artificial intelligence (AI) on consumer experience and purchase intention in Pakistan's food delivery services. The study aims to analyze how AI technologies influence customer ...

This study investigates the impact of social media advertising (SMA, electronic word-of-mouth (EWOM), online ordering system (OOS), information accessibility (IA) on consumer buying behavior (CBB) in the Pakistani restaurant ...

AI has gained popularity over the past few years, and it is not unwarranted. We see its implementation in many areas, one of which is marketing. From improving customer experience to designing personalized marketing ...

This research discusses the Impact of Real Estate pricing strategy and consumer behaviour on brand trust, a study on Real Estate sectors of Rawalpindi/Islamabad. The major emphasis of conducting this research was to assess ...

This study primarily examines the influence of Effective E-Commerce Marketing Strategies on the Growth of E-Commerce Businesses (SME’s). The research considers Search Engine Optimization, Social Media Marketing, and Email ...

This research investigates the intricate interplay between institutional quality, climate change, and employment as determinants of sustainable economic growth in developing countries. The study addresses a noticeable ...