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Browsing MBA (Marketing) IC-FYP by Title

Browsing MBA (Marketing) IC-FYP by Title

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  • Analysing and Developing Effective Marketing Strategies for Avalon City 
    Hamza Masud, 01-222221-009; Hamza Anwar, 01-222221-017; Sadaf Minhas, 01-222221-022 (Business Studies, 2023)
    Avalon City is one of the first cities in the north region of Pakistan, who are passionate about being the best technological city in Pakistan. To solve their daily issues and keep them entertained, Avalon City aims to ...
  • Assessing & Enhancing Service Quality at Al Baraka Bank (Pakistan) Limited 
    Muhammad Umer Pasha, 01-321242-023; Muqadas Riaz Qureshi, 01-321242-038 (Business Studies, 2025)
    Evaluating and enhancing service quality standards at Al Baraka Bank Pakistan Limited.Service Quality directly impacts Customer Satisfaction and Loyalty at any Bank. By accessing &evaluating service standards, the bankwould ...
  • Black Ink- Strategy Consultants for ESG Goals & Sustainability in Businesses 
    Maham Shahzadi, 01-322231-010; Kamal Rahim, 01-322231-006 (Business Studies, 2024)
    This report discusses the development and implementation of the ESG Readiness Assessment Tool (RAT), an innovative solution by ESG Lab designed to address the growing demand for Environmental, Social, and Governance (ESG) ...
  • Brick Sapphire - B2b Impact on Sales and Project Risk Control 
    Raza Jahangir, 01-322221-022; Nausheen Iqbal, 01-322221-021 (Business Studies, 2023)
    Brick Sapphire, an ambitious project by Brick Marketing & Developers, became a shining gem due to its promising combination of contemporary architecture and industry experience. Nevertheless, the project faced numerous ...
  • Building and Branding: Malik Organic Farms 
    Irtiza Haider Baloch, 01-221192-011; Mustafa Sajid, 01-222182-020 (Business Studies BUIC, 2020)
    The aim of this project is to solve the problems of planning a business of free-range poultry farming with name Malik’s organic farm. Our final project is based on problems faced by citizens regarding to free-range and ...
  • Building Customer Retention Strategy and Growth Strategy for LearnOBots 
    Asadullah Ali Shami, 01-321192-004; Talha Ali, 01-321192-031; Muhammad Abbas, 01-221192-014 (Business Studies BUIC, 2020)
    Our final project is based on LearnOBots. LearnOBots is a well-known education technology company operating in Islamabad. The purpose of this project is to study actual business scenario and develop solutions by using ...
  • BULA LO! 
    Muhammad Taha Aziz Siddiqui, 01-221182-023; Saqlain Haider Kazmi, 01-221182-031; Dilaw ar Hameed, 01-221182-008 (Business Studies BUIC, 2019)
    The technology in today' s world is getting advanced day by day and people are evolving with the same technology as welL There are some circumstances where people are so busy with their daily lives that they cannot find ...
  • A Business Plan to Offer a Distinct Habit Forming Service to the Quotidian Life Of Students 
    Syed Zain Ali, 01-221182-033; Mehr Nadeem, 01-121182-022 (Business Studies BUIC, 2019)
    This business plan is about developing a habit-forming service by capturing and creating new demand in the market. Our aim is to provide personalized and customized locker facilities to students to ease their learning and ...
  • The Can-Venience Store: Revolutionizing On-The-Go Eating 
    Ali Haider, 01-222212-001; Zeenat Ali, 01-222212-028 (Business Studies, 2023)
    The project "The Can-Venience Store: Revolutionizing On-The-Go Eating" proposes an innovative concept that combines vending machines and an online platform to offer simple access to a broad selection of high-quality canned ...
  • Car Rescue 24/7 – Road Assistance Program 
    Fahad Ahmad Siddiqui, 01-322191-004; Mahnoor Waheed, 01-322191-009 (Business Studies BUIC, 2020)
    Car Rescue 24/7” is an application for On-Road Vehicle Breakdown Assistance that can search a mechanic basis of the user’s location. On-road vehicle breakdown assistance is designed for the user to get quick service at the ...
  • Chalo Pool ( Car Pooling Application in Twin Cities) 
    M. Arham Saeed, 01-321242-014; M. Fahad, 01-321242-021; Qasim Abbas, 01-321242-025 (Business Studies, 2025)
    Urban mobility in Pakistan—particularly in metropolitan regions such as Rawalpindi and Islamabad—faces significant challenges including traffic congestion, rising fuel costs, limited parking availability, and environmental ...
  • Cine Mobile Cinema 
    Chaudhary Ahmad Bilal, 01-220191-008; Muhammad Hamza, 01-220191-019 (Business Studies BU E8-IC, 2022)
    As part of art, cinema is a technology that come into existence hardly 100 years. The cinema devices come into existence and were exploited in the 1890s, at the same time in the US, France, Germany, and Great Britain. Over ...
  • Create and Establish Digital Marketing Campaign for Milano Square Real Estate 
    Abdul Rahman, 01-221192-001; Ahmed Ehsan, 01-221192-003; Bilal Hanif, 01-221192-007 (Business Studies BUIC, 2020)
    Our Final year project is based on the creating a digital marketing campaign for the Milano Square Residence, A project of EELUM Builders & Developers. For this purpose we met Mr. Anees ur Rahman, Business Development ...
  • Developing and Implementing the digital Marketing Tactics for Mian Edible Oil Industries 
    Muhammad Talha Bin Akhtar, 01-121182-029; Muhammad Danish Gondal, 01-121182-026; Waseem Abbas, 01-121182-041 (Business Studies BUIC, 2019)
    Development of website is a critical part for any business when they are thinking to expand. Almost every big company has its own website and social page to engage the customer. Mian Oil Mill is a industry which doesn’t ...
  • Devise Marketing Strategies to Uplift the Tourist Locations in Flood Affected Areas; A Case Study of Firm Destination Unlimited – Pakistan Floods 2022 (KPK) 
    Ijlal Haider Baloch, 01-322202-003; Muhammad Anas Ashir, 01-322202-004; Kahuda Suleman, 01-322202-023 (Business Studies BU E8-IC, 2022)
    The tourism industry of Pakistan has been growing in the past years and it has also attracted the eyes of some influential international tourists. These tourists made some videos and wrote blogs about the beauty of Pakistan ...
  • Digital Engagement in Higher Education: A Comparative Study of Social Media Marketing Strategies of Selected Pakistani Universities 
    Osama Bin Khalid, 01-221242-009; Siraj Haider, 01-221242-013; Muhammad Danish Abbas, 01-321242-020 (Business Studies, 2025)
    This research project investigates the digital marketing performance of Bahria University Islamabad (BUI) through a comprehensive benchmarking analysis against leading Pakistani higher education institutions. Recognizing ...
  • Disrupting the Traditional Model of Home Maintenance Services Industry by Digitalization : A case on Mahir Company 
    Khawaja Yazdan Alam, 01-321221-014; Aleena Asif, 01-221221-002; M.Usman Kiani, 01-321221-018 (Business Studies, 2023)
    The Mahir Project Report provides a comprehensive analysis of Mahir Company, a new player in the home maintenance industry in Karachi City. In a market dominated by major competitors, the report identifies the challenges ...
  • Does Face Booking make Us Sad? Hunting Relationship between Face book Use and Depression among Pakistani Adolescents 
    Asim Ibrahim, 01-221182-006; Owais Azhar, 01-321182-015 (Business Studies BUIC, 2019)
    Experiencing of negative emotions in a world full of obstacles and challenges is such a matter which cannot be taken away from realm of existence. Despite of the efforts made by us to keep ourselves happy, negative emotions ...
  • Dogsvilla: House for Pets 
    Saqib Maqbool, 01-121191-013; Syed Moiz Ali Shah, 01-121191-015; Maidah Iqbal, 01-121191-008 (Business Studies BUIC, 2020)
    Our main purpose for this business is to fill the gap for the pet owners and provide them pet related needs under one roof. Our business will contributes to a sustainable future for our pet owners, customers and community ...
  • Dynamic Pricing in Telecom: A Case Study on Zong 
    Azhar Mehmood, 01-322232-006; Anam Shabbir, 01-322232-040 (Business Studies, 2025)
    This study explores the feasibility and effects of implementing dynamic pricing in Pakistan’s telecom sector, specifically focusing on Zong CMPak Ltd. Telecom market of Pakistan is getting more and more saturated with over ...

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