Purpose of the study: The aim of this study is to find out about difference in bank customers’ preference regarding use of the alternate delivery channels in Karachi, Pakistan. Also, the objective ol this research is to ...

Purpose- An important aspect in supply chain management, the bullwhip effect, suggests that fluctuation in demand increases as one moves up a supply chain. The target of this research is to benchmark or quantify the existence ...

Purpose: The primary puipose of this study is to get know about the role of customer relationship marketing in the retail stores of Karachi. What was relationship between retention and acquisition of customers whether ...

Purpose of the study: The purpose of the studyis to identify that out of Mall Activation, In-Store activity Door to Door selling which promotional activitiesare more effective that organizations uses in terms of below ...

The aim of the study was to find out the impact of leadership behaviors on organizational performance. The main purpose of the study were to find out the concepts and types of leadership behaviors and find out the impact ...

The purpose for this research is to scrutinize effect of HRM practices on employee retention in Karachi Ship Yard & Engineering Works (KS&EW). The HRM practices considered for this study are Career Development Opportunities, ...

Social media play a very important role for any organization when it comes to selling and promotion of their products it will increase their product value and engagement with their loyal customers, while on the other ...

Purpose This study aims to examine the type of capital budgeting technique used by the asset management companies in the mutual fund industry in Pakistan and the impact of firm size and investment amount on their usage. ...

Purpose: The aim is to analyze the impact of electronic word of mouth through commercialized advertising directed by customers who have straight experience of the particular product and its influence on the buying decisions ...

Purpose- The purpose of this study is to examine the impact of intellectual capital on firm’s market value. Intellectual capital includes three main components i-e human capital, capital employed and structural capital ...