Purpose- This Thesis research examines thoroughly the Critical success factors of an ecommerce website, in consumer perspective. The factors that were chosen include, Ad Relevance, Creativity, Landing Page Experience, ...

The present research paper is focusing on the impact of advertising on consumer's buying behaviors. Brand image, persuasiveness and celebrity endorsement in the advertising are the key factors, which raise the consumers' ...

PURPOSE: The purpose of research is to rule out the incurrence of behavioral factors among the investors while making any investment decision. To explore the fact, implication of behavioral finance is being taken into ...

Purpose oi the Study: The aim of this research study is to analyze The Impact of Fourth Party Logistics (4PL) model on company financial performance in the FMCG industry taking in consideration the case of Engro Foods Ice ...

Purpose: The aim of this study is to explore the determinants of listed sugar firms in Pakistan and to investigate the effect of these determinants on leverage. The determinants used in this study are firm’s size, tangibility ...

Radio Frequency Identification (RFID) permits a trade to identify individual products and mechanisms, and to track them throughout the supply chain from manufacture to point-of-sale. It bought revolutionary in the field ...

Purpose - This research study is conducted with the aim to understand the impact of cash conversion cycle on the firm overall performance of FMCG in Pakistan. Design/methodology/approach - FMCG sector of the economy is ...

Purpose:Advertising agencies use different advertising techniques to grab the attention of the customers, but many advertisers in the following of the new trends have left behind the factors such as creativity, humor, ...

Research Purpose:The concept of Quality of work life (QWL) states to the satisfactory and unsatisfactory conditionsfor people to perform a job. The research aim was to examine the interrelation between Quality of Work ...