Fast food is convenient food but is made up of low nourishing ingredients. The purpose of this study is to determine the factors for increasing trend of fast food and its consequences. Due to westernization this trend ...

This research is based upon how Takaful industry of Pakistan is growing and what is potential and future of this market. In this research paper the scope of takaful insurance is highlighted making Pak Qatar Takaful Company ...

In the following research, the study illustrates various techniques of Sales Promotion and how it can help the Mountain Dew Bottle Company in increasing their market share as compared to their rivals. The conventional ...

Purpose- Major intend of this study was to understand that how designer entrance revolutionized lawn market by changing consumer perception and buying behavior across Pakistan. The promotional atmosphere and the word ...

Portfolio Management has been used as an effective method for evaluating the value of financial assets and identifying the best obtainable investment scenarios for investors. Portfolio theory recommend’s that returns ...

Job stress is one of the leading management issues in many organizations. It is very important to reduce the level of job stress among the employees in order to increase the efficiency and effectiveness of any organization. ...

Purpose: The purpose of this research is to find out the reasons why impulse buying occurs, how it can be encouraged and taken advantage of. Method: This is a descriptive study in which questionnaires were presented to ...