Abstract:
In Pakistan, we have seen that many female celebrities endorses
for different brands and their products. The advertisements with
a female celebrity appearance are more attention seeking for the
customers. Nowadays, female celebrity is used by the marketers
in order to make their marketing strategy in Pakistan. In order
to influence the customers , different marketers use female
endorsement strategy and advertise the attitude of customer and
influence the customer purchasing decision this effectiveness
help the companies in long run because it create a better image
of the brand and increase the product sales and improve brand
awareness. In order to make the product brand more popular in
the market and to make it recognized by the customers many
marketing managers make strategies and invest money in order to
improve the brand recognition. For this, the marketer use female
celebrities to endorse their brand. As our world is competitive
and here are many customers in the market, marketers tend to
compete with other brands and make a positive image of their
products in the market. So by using female celebrity endorsement
technique, the company can become winner and more prominent in
the customer market. The marketers try to change the customer’s
perception about a product by advertising the benefits of a
product through female famous personalities, the one who clearly
depicts the values and benefits of the product or brand in the
advertisement.
