Effects of Word of Mouth Upon the Loyalty

dc.contributor.author	Faizan Sharif, 01-120131-015
dc.date.accessioned	2017-05-24T09:11:47Z
dc.date.available	2017-05-24T09:11:47Z
dc.date.issued	2016
dc.identifier.uri	http://hdl.handle.net/123456789/1128
dc.description	Supervised by Mr. Salman Ali Khan	en_US
dc.description.abstract	This study aim to focus upon the effect of word-of-mouth upon the brand loyalty. In this study researcher mainly focus on the brand loyalty, brand equity, brand consciousness and brand involvement. A purposed-based questionnaire was distributed to the residential of Islamabad and Rawalpindi. By using SPSS 21 as the main data examination tool, the results found that Word-ofmouth has moderate relationship with loyalty of brand. Word of mouth has more effect on the brand loyalty and less impact on the brand awareness. More discussion is included in the research paper.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 5317
dc.subject	Management Sciences	en_US
dc.title	Effects of Word of Mouth Upon the Loyalty	en_US
dc.type	Thesis	en_US