Abstract:
This study aim to focus upon the effect of word-of-mouth upon
the brand loyalty. In this study researcher mainly focus on the
brand loyalty, brand equity, brand consciousness and brand
involvement. A purposed-based questionnaire was distributed to
the residential of Islamabad and Rawalpindi. By using SPSS 21 as
the main data examination tool, the results found that Word-ofmouth
has moderate relationship with loyalty of brand. Word of
mouth has more effect on the brand loyalty and less impact on
the brand awareness. More discussion is included in the research
paper.
