Metro Logistics Management in Retail Industry

Abstract

In today’s challenging competition in the consumer goods, the manufacturers strive for their products to reach final customers before they turn their heads to the rival’s ones. This research attempts to understand and investigate how Habib Metro Pakistan manages its logistics activities, distribution and applying information technology to achieve competitive advantages.The purpose of project report, in retailing industry and retailing convenience store’s perspective, to identify and describe the way Habib Metro manages and operates its retail convenience business focusing on several aspects. The study is considered as qualitative single-case study. Data is collected from the interviewing the customers and employees of Metro Habib, Islamabad. Secondary data is retrieved from the information system, research and reports, publication sources as well as internet sources. SWOT Analysis, PEST Analysis and Marketing strategies and 4 P’s has been applied and judged. By applying the synchronized strategies between supply chain members to adjust and modify the capabilities of firms, leads to supply chain benefits and competitive advantage for retail firm. The applications of IT and Distribution Centers enhance supply chain capabilities, reliability, and dependability which result in better service and market performance.