Abstract:
To stay connected with the world,internet has proved itself to exceed the
expectations.The project revolved itself around the revision of formulating a marketing plan that
has the viability to be implementedon an industrial scale. Moreover, this project also highlights
the issues encountered by Sky Telecom and provides practical recommendations to face and
mitigate them. Another major component of this project is the detailed analysis of the
organization itself and the industry in which it is currently operating. This project sheds light
upon the milestones that we have set for the testing and deployment phase of the marketing plan.
The reason we have mentioned these diverse aspects is because they play an important role in the
implementation of our suggested marketing plan. All of these aspects have been inculcated into
formulating a well thought out marketing plan for Sky Telecom that is going to be practically
sound and ready for deployment straight away.
