Abstract:
This study critically analyzed the impact of internal management and competitiveness on sustainable supply chains in dairy sector in Islamabad. All the efforts that are being done to comply with this new dispensation of sustainable supply chains was made. However, useful examples from two local companies have been given were also explored. The study made use of literature from textbooks and journals to examine the concept of sustainable supply chains and clearly highlighted the impact of corporate social responsibility on these supply chains.
Due to increasing pressures to be competitive in the markets, most companies are turning to international markets for competitive prices and quality for materials. This has however resulted in supply chains becoming more complex especially with the advent of mounting pressures for corporations to be more responsible socially and environmentally. According to Van Weele the idea of internal management and competitiveness responsibility “is to develop business solutions in such a way that requirements of the current world population are met without doing harm to the needs of future generations”.
