http://hdl.handle.net/123456789/184 Wed, 08 Jul 2026 11:25:32 GMT 2026-07-08T11:25:32Z http://hdl.handle.net/123456789/12370 Determinants of Profitability: A case of Non-Financial firms of Pakistan Ayesha Qadri, 01-321191-007 This study has emphasized on assessing the impact of working capital on profitability in Pakistan. This study has considered cash conversion cycle, number of days accounts payable, number of days accounts receivable, number of days inventory, sales, growth rate of GDP, leverage and firm size as independent variables. Whereas, profitability has been considered as the dependent variable in this study. However, this study has finalized non-financial firms of Pakistan to testify the relationship between variables mentioned above. The major emphasis in this study has been on assessing the relationship between cash conversion cycle, number of days accounts payable, number of days accounts receivable, number of days inventory, sales, growth rate of GDP, leverage and firm size (independent variables) and profitability (dependent variable) in nonfinancial firms of Pakistan. Secondary sources of data (annual financial statements) have been used for data collection regarding variables of this study from the period of 2014 – 2019. A sample size of 420 observations has been finalized to represent the entire population. Collected data has then been analyzed through statistical instruments such as correlation and regression by using Strata. Based on the findings, it has been concluded that cash conversion cycle, number of days accounts payable, number of days accounts receivable, number of days inventory, sales, growth rate of GDP, leverage and firm size has significant impact on profitability in non-financial firms in Pakistan Supervised by Dr. Shahab Aziz Wed, 01 Jan 2020 00:00:00 GMT http://hdl.handle.net/123456789/12370 2020-01-01T00:00:00Z http://hdl.handle.net/123456789/8990 Work-Life Conflict and Its Role in Emotional Exhaustion Amongst Mobile Telecommunication Employees of Islamabad Farrukh Ishaqe, 01-222172-071 Telecommunications is undoubtedly an important tool not only for business but for all domainsin present era. It enables businesses to effectively communicate with customers and deliver highcustomer support standards. Mobile telecom allows businesses to implement more flexible workby enabling employees to work productively and efficiently from home. The job of telecommunication is a technically high, pressure oriented, and intense labordemanding profession in technology field. Quality telecom services is essential for running the activitiesof the people, hence it is essential for telecom employees to provide best quality service to thebusiness community and to the society. The skilled and qualified employees are in shortage in telecom sector, is a problem, in almost all organizations. Lack of resources and, illegal tasks, emotional sorrow, low co-worker routine work and weak management are some of the challenges that employees in the telecom sector may experience daily. All these challenging issues can be related to the pattern of emotional exhaustion, which is particularly evident in workplaces that provide individuals a 24/7 top-quality service, such as telecom. Employees also leave this sector for better working conditions and pay to work overseas. This research deliberate on certain job demands like role overburden & emotional labor and family needs like marital satisfaction, This mayaffect the level of work-life conflict and employee emotional exhaustion. All of these variables have been identified as possible factors that would help to understand the reasons of conflict between work and life and the impact it has on employee emotional exhaustion. A self-developed and administered questionnaire was employed to collect (quantitative) data related to all the hypothesized variables that affect the variance of work-life conflict in telecom employees. Many important aspects of work life conflicts were also came under discussion during informal meetings with some of the former telecom sector employees. SPSS software is used to test the proposed hypotheses to perform descriptive statistical analysis, correlation analysis and regression analysis on the data collected. The results of the present study indicate that Work Life Conflict has a positive relationship with emotional exhaustion experienced by telecom employees. Supervised by Dr. Shahzia Rehman Tue, 01 Jan 2019 00:00:00 GMT http://hdl.handle.net/123456789/8990 2019-01-01T00:00:00Z http://hdl.handle.net/123456789/8992 Impact of Implicit and explicit sensory perception on customer buying intention: Evidence from high end restaurants in twin cities of Pakistan Shah Rukh Shahzad Mir, 01-222172-053 The purpose of the study was to test the basic instincts of humanly perception through the sensory aid. With the help of 5 major senses, and its perception, the study concludes how this helps in making decisions and effects the brand performance of an organization. Here, we particularly studied the impact of implicit and explicit sensory perception on customer buying intention. The area of study was kept limited to the high-end restaurants of Islamabad and Rawalpindi. It was considered that the restaurants which bring high value to the customers, how much of the sensory perception plays its part for the customer retention and bring a strong impression of that restaurant. For this purpose, data was collected from random 195 respondents who were casual visitors of these high-end restaurants. 2 different tests were conducted to quantify sensory perception of both levels. To get a response for the Explicit sensory perception, controlled by the conscious psychology, no time limitation were required, however to test the subconscious sensory perception, respondents were asked to answer the questions within a few seconds as the first thing that comes into the mind. Both results were recording, tested and analyzed using the IBM SPSS with a couple of tools like Regression ANOVA and correlation. It was concluded that the developed hypotheses that implicit and explicit sensory perception has a positive impact on the customer buying intention was accepted. The impact of the independent variables on the dependent ones was strong. R2 value came up as 48% with a positive significance. With this study, it can be concluded that the concept is applicable to other marketing techniques to work on other areas of Brand Experience. The results can simply be applied on the other restaurants, café and lounges. The extent of it can also be replicated on other area of service businesses like hospitals, Saloons and spas. It will be helpful for marketing experts to develop and implement effective strategies to achieve desired goals and objectives. Supervised by Mr. Danish Ahmed Khan Tue, 01 Jan 2019 00:00:00 GMT http://hdl.handle.net/123456789/8992 2019-01-01T00:00:00Z http://hdl.handle.net/123456789/8991 Impact of influencer marketing on purchase intention of Post millennials: the moderating influence of perceived Authenticity Nain Zahra, 01-222172-047 In existing postmodern arena, in-depth understanding and implementation of social media marketing practices have become imperative for the success of the firm. Particularly, firms must optimise the key aspects of different social media marketing. Some of the most important aspects of social media marketing that organization ought to give consideration are readily available social media platforms; Facebook, Instagram, Linkedin, Pinterest, Snapchat. With the changing times and new era, we have come across an entirely new form of brand communication through social media that is influencer marketing. With this, companies have been facing issues in reference to creating a connection with digital natives who do not respond to traditional ways of marketing. Post millennials are digital natives who prefer authentic sources and therefore find it difficult to develop brand loyalty. A theoretical model has been developed to understand the perceived authenticity of influencer marketing in shaping the purchase intentions of post millennial. The central argument of this thesis is that the influencers who are perceived to be authentic have stronger positive impact on the purchase intentions of post-millennials. Primary data was collected from 231 respondents in the particular age group through the use of electronic mediums. The purpose was to support the argument made and test the hypothesis generated. The collected data was analysed through SPSS. The main finding revealed a positive impact of influencer marketing on post millennials purchase intentions. The moderating influence of perceived authenticity has proved to strengthen the relationship between influencer marketing and purchase intentions. However, the study is not without limitations therefore recommendations and limitations are also discussed by pointing towards the need for more studies on the subject matter at hand to either verify or refute the findings of this study. Supervised by Mr. Usman Afzal Tue, 01 Jan 2019 00:00:00 GMT http://hdl.handle.net/123456789/8991 2019-01-01T00:00:00Z