http://hdl.handle.net/123456789/10311 Sat, 04 Apr 2026 10:42:12 GMT 2026-04-04T10:42:12Z http://hdl.handle.net/123456789/20021 Zindigi Prize: How Emotions Influence Consumers Muhammad Osama Abbas, 01-111212-159; Ayeza Nawaz, 01-111212-056 The study analyzes the Zindigi Prize Business Idea Competition which was introduced by Zindigi Bank in Pakistan, by considering its setup, participants’ experiences, their feelings about it and how its website functions. The research uses both quantitative and qualitative tools to see how various details (mentorship, judging criteria, event organization, ways to give feedback) and feelings (inspiration, satisfaction, brand identity) affect whether participants are motivated and what they get out of the experience. The analysis which is based on feedback from 50 people, covers how the event runs and the feelings it creates. The research findings state that such programs are important as they help young people create a sense of being entrepreneurs, build their self-confidence and form useful networks. At the same time, many mentioned that the lack of consistent mentors, unclear judging and little help after events was a major issue. Many respondents felt that campaigns focused on helping and uniting people made them more satisfied than those that highlighted the features of the devices. It proves that having emotionally intelligent branding matters for engaging with youth. In terms of structure, the study points out how participants’ experiences are inconsistent between regions and calls for standard policies. Some major recommendations are to develop one digital platform for both mentorship and application, form regional teams to ensure all regions are treated equally, match mentors with students using algorithm, provide resources in multiple languages for onboarding and keep the feedback process live. The purpose is to make things more efficient and to help ensure dignity, fairness and inclusivity are present. As well as redesigning the competition, the research suggests creating a support system for after the competition closes by using fellowships, micro-grants, alumni networks and tracking progress over a longer period. The changes are meant to shift the Zindigi Prize from a single event to an ongoing experience that teaches youth how to be more resilient, practice learning and participate in real entrepreneurship. One major conclusion from the research was that the tools and frameworks made from the study can be used in a wide range of psychology fields. This is what inspired the idea of launching a youth experience analytics consultancy. The consultancy would focus on services that use data like experience mapping, regular audits of mentorship, immediate dashboards and assessment of the effects for educational institutions, CSR programs and development organizations. Youth programs should be restructured so participants guide how they are measured and planned, according to PYDIC.It also places its findings into Pakistan’s socio-economic issues like unequal services in different regions, less opportunity for women and a digital gap. It encourages the use of data and equality in entrepreneurship education which can be applied across South Asia. Looking forward, we will start the Pakistan Youth Experience Index (PYXI) for Pakistan to help establish regional standards for meaningful engagement of youth. All in all, this project shares a unique way to run youth entrepreneurship competitions, focusing on emotions, strong structures and proof-based improvements. It works on reforming organizations and supporting entrepreneurship, with the goal of improving how the youth is listened to, educated and helped. The results offer both important academic knowledge and insights that can be used by those who care about youth-led impact. Supervised by Mr. Salman Ali Khan Wed, 01 Jan 2025 00:00:00 GMT http://hdl.handle.net/123456789/20021 2025-01-01T00:00:00Z http://hdl.handle.net/123456789/20027 Sabz Safar – A Booking Platform for Promoting Agrotourism and Enhancing Rural Development Ayesha Khalid, 01-111212-055; Mahrukh Naeem, 01-111212-110 SabzSafar is the first organized digital agritourism platform in Pakistan, with the goal of transforming the way urban populations engage with rural environments, culture, and agriculture. It provides a scalable and sustainable answer to close the gap between rural and urban areas through curated farm experiences, online bookings, and community-based tourism. The platform features an intuitive interface that enables guests to reserve engaging farm activities—like fruit picking, cow milking, tractor rides, and traditional dining—while also giving farmers new income opportunities, increased digital exposure, and logistical assistance. The initiative was launched due to the absence of organized agritourism choices in Pakistan, despite the nation's rich agricultural legacy and rising urban interest in nature-oriented experiences. Through thorough market analysis, discussions with city families and farm proprietors, and competitor research, the SabzSafar team endorsed the business concept and developed a Minimum Viable Product (MVP) using efficient tools such as WordPress and Canva. The platform includes features like real-time bookings, secure online payments, QR-based check-ins, and support in multiple languages. SabzSafar’s revenue strategy incorporates entry fees, activity-based charges, food box orders, staycation rentals, and vendor stall charges during festivals. Additionally, the platform collects a 15% commission on all sales. Initial forecasts indicate a steady revenue increase, with a break-even point expected within 10–15 months post-launch, provided that visitor interest remains strong and operations expand. A phased plan details SabzSafar’s growth from Islamabad to other provinces from 2025 to 2029, with aspirations to launch a marketplace for farm produce, an educational portal for schools, and export options for certified organic products. Risk management strategies—such as modular infrastructure, training for farmers, and seasonal programming—have been integrated into the platform to ensure its resilience and sustainability. The platform not only aims for financial success but also promises a broad range of social benefits. These benefits include economic empowerment for rural households, digital skills development for farmers, promotion of eco-friendly tourism, support for women entrepreneurs to advance gender equity, and educational enhancement for school students. Inspired by global platforms like Airbnb and FarmStay USA, SabzSafar utilizes a hybrid model that merges technology-driven tourism with community empowerment. SabzSafar aspires to be a key advocate for agritourism and rural development policies in Pakistan. It intends to collaborate with local governments, non-governmental organizations, educational institutions Supervised by Mr. Adil Hashmi Wed, 01 Jan 2025 00:00:00 GMT http://hdl.handle.net/123456789/20027 2025-01-01T00:00:00Z http://hdl.handle.net/123456789/20024 Soil Detection Sensor (Kasht Tech) Arham Bin Ahmad, 01-111212-047; Kumyl Abdullah, 01-111212-105 In the vast landscape of agriculture, a fundamental industry that sustains the global population and supports the livelihoods of millions, our project emerges as a beacon of innovation. At its core, we endeavor to create an integrated system that helps the precision of farming practices with modern technology. A soil sensor seamlessly integrated with a mobile application. Our vision is to empower farmers by providing them with a comprehensive solution for optimizing their soil health and enhancing productivity. Agriculture is a fundamental industry that sustains the global population, yet smallholder farmers often face productivity challenges due to limited resources and lack of soil health information. Our project addresses this gap by introducing a novel precision farming solution, a low-cost soil sensor integrated with a mobile application, tailored for small farmers. The system provides real-time data on soil moisture, pH, and fertility, delivering actionable advice (in both English and Urdu) via a user-friendly app and SMS alerts. This innovation is designed to bridge the information divide in farming, giving even resource-limited farmers scientific insights that were previously inaccessible. It targets a core problem: the vast majority of farmers manage crops by guesswork since fewer than one-fifth have ever conducted soil tests, leading to inefficient water and fertilizer use. By focusing on local needs and language support, we chose this project to empower farmers with knowledge and improve decision-making on the field. To validate the need for Kasht Tech, we conducted a mixed-method study. A bilingual survey (English/Urdu) captured current farming practices, fertilizer usage, land size, and willingness to adopt new technology. We gathered 100+ responses via Google Forms and carried out an in-depth field interview at a strawberry farm in Chak Shahzad to obtain first-hand insights. The feedback revealed that most farmers still rely on visual cues or routine fertilizer schedules and are largely unaware of proper soil testing methods. However, there was overwhelming interest in an affordable soil sensor solution. Most respondents expressed willingness to use technology for soil monitoring and to receive crop-specific advice based on real-time soil and weather data. These findings confirmed a strong demand for smart farming tools like Kasht Tech among small farmers who have so far been left behind in digital agriculture. Kasht Tech offers a comprehensive approach to optimize soil health and boost farm productivity. The integrated sensor-and-app system can help farmers save water, reduce excess fertilizer use, and increase crop yields by providing precise, timely recommendations. We emphasize the novelty of combining soil diagnostics with localized advisory: features like Urdu voice alerts and SMS reports make the technology accessible to farmers with basic phones or limited literacy. We recommend launching pilot trials with selected farmers and partnering with local agriculture departments to build awareness. Over time, the system can be scaled with additional features such as localized weather integration and expanded multilingual support. By addressing a clear problem with an innovative solution, this project not only advances agricultural practice but also demonstrates a strong commitment to community development through technology. Supervised by Mr. Adil Hashmi Wed, 01 Jan 2025 00:00:00 GMT http://hdl.handle.net/123456789/20024 2025-01-01T00:00:00Z http://hdl.handle.net/123456789/20023 Enhancing Supply Chain Financing (SCF) Accessibility for SME’s in Pakistan’s Production Industry Uzair Ahmed, 01-111212-243; Abdullah Nisar, 01-111212-012 This research study investigates why Pakistan's Small and Medium Enterprises (SMEs) employ Supply Chain Finance (SCF) less than their US-based counterparts and how that gap may be bridged. The aim is to identify the reasons for this disparity and create a useable, Pakistan-centric SCF model that can improve the local SMEs' financial stability and day-to-day business. To obtain a clear picture, the research employs a combination of approaches, an in-depth analysis of current academic literature and industry reports, together with quantitative examination of the comparison of financial information on Pakistani SMEs to their U.S. counterparts. The results present an evident imbalance. SCF tools are generously applied and highly comprehensible in the U.S., owing to improved access to funding, sophisticated digital infrastructure, and conducive government policies. Conversely, Pakistani SMEs are confronted with constrained financing, low SCF awareness, outdated technology, and an underdeveloped regulatory framework. To overcome this, this study suggests an SCF model based on collaboration, technology, and adapted to Pakistan's requirements. The model unites banks, fintech companies, large corporate buyers, and SMEs and operates within a platform backed by government incentives and enhanced regulation. Although drawing on successful SCF models employed in advanced markets, the model is modified to suit local conditions making it feasible, cost-effective, and scalable. Closing the SCF gap would thus meaningfully improve the financial resilience and growth prospects of Pakistani SMEs. This, in turn, would make meaningfully input towards the country's overall economic development. The study concludes with practical policy recommendations for policymakers, business owners, and financial institutions to make this vision a reality. Supervised by Ms. Maliha Baig Wed, 01 Jan 2025 00:00:00 GMT http://hdl.handle.net/123456789/20023 2025-01-01T00:00:00Z