http://hdl.handle.net/123456789/13282 2026-04-04T12:27:36Z http://hdl.handle.net/123456789/20703 IMPACT OF GREEN COSMETICS CONCERN ON REPURCHSE INTENTION IN PAKISTAN 03-395201-008, Sunaiya Tariq In today’s world, the interest for chemical free cosmetics is expanding at a quicker rate than previously and organizations have started to make green cosmetics to take into account the requirements of clients. The purpose of this paper is to investigate the influence of environmental consciousness, health consciousness, self-image consciousness, and subjective norms, perceived behavioral control impact on consumers’ attitude toward green cosmetics in Pakistan. The relationship between attitude and repurchase intention towards purchasing green cosmetics is also investigated. Using a cross-sectional survey with the sample size of 278 responses collected from consumers of green cosmetics. The analysis was done through Smart-PLS and the demographics were analyzed through Descriptive Analysis in SPSS. The measurement model displays reliability and validity testing, convergent and discriminant validity. The algorithm was run on PLS which advocate out-of-the simple predictive validity of the structural model. Hypothesis were tested through bootstrapping. The results shows that environmental consciousness and self-image consciousness are important indicator of attitude towards green cosmetics. Health Consciousness, furthermore, appear to have an insignificant impact on attitude. Attitude emerged as a positive and important indicator of intention to repurchase green cosmetics. This study gives valuable understanding into Pakistani consumer behavior with regard to green cosmetics by examining the factors that impact consumer’ attitude toward green cosmetics, Limitations, implications, future studies were also discussed in the end of thesis. 2021-07-01T00:00:00Z http://hdl.handle.net/123456789/20698 User Interface Design Framwork for Children with Dyslexia 03-243182-035, Irshad Ali Dyslexia is a neurological learning disorder that builds strain in reading, identifying letters, learning word patterns, visual design, speech sounds. In dyslexic people, the brain processes written material differently. It is often a genetic condition, and not the result of poor teaching, or upbringing. Very few cases are effected by brain injury or trauma. This condition makes it hard to recognize, spell, and decode words. Due to these reasons, dyslexic children face difficulty while using the software. Whereas use of software in educational field is increasing day by day for different activities. This research are suggest a dyslexia friendly interface framework. Surveys and application case study are used to design a suitable user interface guidelines/framework to improve the usability of the educational applications for such children. The results are validated by building an educational mobile game according to the proposed framework. Dr. Iram Noreen 2021-03-01T00:00:00Z http://hdl.handle.net/123456789/20693 Impact of Transformational Leadership, Transactional Leadership and Ambidextrous Leadership on Employee Performance 03-395192-014, Mustjab Zahra This study aimed to analyze the impact of transformational leadership, transactional leadership and ambidextrous leadership on employee performance in medical hospitals of Pakistan. It also has been examined the mediation effect of knowledge sharing and moderation effect of motivation between the association with transformational leadership, transactional leadership, ambidextrous leadership and employee performance. This research is based on quantitative method by questionnaire tool that has been distributed among the top management employees of the hospitals according to the population above 10,000 numbers of hospitals in Pakistan with sample size of 370 by applying simple random sampling technique on number of hospitals and convenience sampling technique on employees because during the covid-19 situation it was really difficult to collect data for specific persons. Total 310 responses have been received from top management team at hospitals in Pakistan. The SPSS.25 software has been used to find the basic results of this study. And Heys Process macro was used for mediation moderation effects by applying model 4 and 14. It was found that Transformational leadership, transactional leadership and ambidextrous leadership have positive relationships. Knowledge sharing also has been found with significant mediation effect. And Motivation was also accepted as a significant moderator. Mr. Muhammad Ahsan Chughtai 2020-01-01T00:00:00Z http://hdl.handle.net/123456789/19384 Project Report Usaid High Effeciency Irrigation System (HEIST) 03-298132-011, Bilal Ahmed Sheikh Mr. Ahsan Maqbool 2015-03-13T00:00:00Z