http://hdl.handle.net/123456789/10305 2026-04-04T12:35:29Z http://hdl.handle.net/123456789/19866 Gossiping In the Office: Understanding Its Link to Psychological Distress and Subsequent Effects on Procrastination and Absenteeism among Pakistani School Teachers with Moderating Effect of Neuroticism Samiya Sattar, 01-395222-008 The purpose of this research thesis is to examine the impact of workplace gossip on behavioral outcomes in the educational sector, specifically by analyzing the role of psychological distress as a mediator. The study aims to ascertain the influence of neuroticism on the indirect effects of workplace gossip on both procrastination and absence by using affective event theory among schoolteachers in Pakistan. This research study using a positivist method to examine the workplace gossip among primary school teachers in Pakistan. The study used a casual and deductive research style, applying a quantitative approach to collect thorough findings. The study's cross-sectional design allowed for the research of variables at a particular moment in time. This study employs a multistage cluster sampling, and the sample size was 384.Total 171 questionnaires were considered suitable for further data analysis. All the variables were measured on a Likert scale. For data analysis SPSS software was used. The results of the data analysis indicate that workplace gossip has a positive effect on psychological discomfort and absenteeism, but its influence on procrastination is not statistically significant. Psychological distress has a significant impact on procrastination and absenteeism. The results indicate that workplace gossip has a positive effect on both procrastination and absence by means of psychological discomfort. The moderated relationship of workplace gossip, psychological discomfort, procrastination, and absenteeism may not be statistically significant. Supervised by Dr. Harris Laeeque 2024-01-01T00:00:00Z http://hdl.handle.net/123456789/19867 Parallel Mediation and Moderation Between Green Intellectual Capital and Business Sustainability A Case of the Hotel Industry of Twin Cities of Pakistan Neelum Rasheed, 01-395222-007 The purpose of this study was to investigate the impact of green intellectual capital on business sustainability in the hospitality sector of the twin cities of Pakistan. Furthermore, the parallel mediation of green business strategies and green managerial Innovation and moderation of self-efficacy of the management is examined. A total sample size of 219 Respondents was collected through web-based and physical surveys conducted in the three and above-star hotels operating in the twin cities. The data collected was then analyzed through confirmatory factor analysis and structural equational modeling for hypothesis testing. The findings of the study suggested that green intellectual capital has a significant positive relation with business sustainability in the hotel sector of twin cities and green business strategies and green managerial innovation mediates the relationship between the two. Furthermore, this relationship is also moderated through the self-efficacy of the management. This study will provide valuable insights for the managers of the hotel industry to achieve the green philosophy in the true sense. Supervised by Dr. Arif Khattak 2024-01-01T00:00:00Z http://hdl.handle.net/123456789/19868 Analyzing the Influence of V-Logs on the Purchase Intention in the Sports Goods Industry- The Role of Brand Awareness as the Mediator and Perceived V-Logger Capability as Moderator Syeda Mahnoor Kazmi, 01-395231-005 With the introduction of new social media platforms like Facebook and YouTube, which gave individuals a place to readily connect by sharing any kind of material, the digital revolution (2003–2005) got underway. Additionally, it opened up a lot of doors for companies to grow and concentrate on social media marketing. As a result, photo-rich written editorial blogs grow in popularity and effectiveness as a content marketing technique, initially drawing attention and influence from readers all over the world. With the explosive rise of video blogs, blogging transformed in 2006 when Google paid $1.65 billion to acquire YouTube, making it one of the most widely used social media platforms online. Users of YouTube can create, watch, upload, and share videos on any subject, as well as about goods and services theyemploy. The shift from text to visual marketing in social media and consumer behavior was brought about by this growing popularity (Irfan, Malik &Zubair, 2022). There are numerous approaches to marketing with vlogs. To promote their products and services, marketers can either start their own V-Logs social media channel or pay vloggers to vlog about them (Liu & Zhang, 2019). Vlog advertising is a terrific way for businesses to reach vloggers' following and boost sales. It also aids in enhancing how their items are perceived. Vloggers can enhance the perception of a destination by interacting with their followers and by sharing informative content. This makes V-Logs a means of consumer-to-consumer marketing. Travel vloggers use audio-visual tools to record their trips on vlogs for a variety of countries, covering culture, people, food, etc. Their followers can then consume similar experiences by leaving feedback in the form of E-WOMs, which could have a favorable impact on followers' intention, regularity, and routine of travel and persuade them to eventually follow. Supervised by Dr. Asma Basit 2024-01-01T00:00:00Z http://hdl.handle.net/123456789/19874 The Mediating Role of Green Innovation and Moderating Role of AI in the Relationship between Green Human Resource Management, Green Opportunities and Environmental Performance Iqra Syed, 01-395231-004 Examining the relationship betweengreen opportunities, and environmental performance in the context of the Pakistan Pharmaceutical Industry of twin cities, this study investigates the mediating effect of green innovation and the moderating role of artificial intelligence (AI). Comprehending the methods and settings that augment environmental performance becomes imperative as organizations value sustainability to a growing extent. GHRM practices and green possibilities are said to be translated into better environmental results through the use of green innovation, which is defined as the creation and application of environmentally friendly procedures and products. Additionally, it is predicted that the incorporation of AI technology will strengthen this connection by enhancing decision-making procedures, offering cutting-edge analytical tools, and optimizing resource usage. The subject of this research is the effect of green innovation (GI) and artificial intelligence (AI) on environmental performance (EP); with a specific emphasis on the outcomes of EP within organizations. This study adopted an online survey technique conducted among 377 employee organizations like GETZ PHARMA, ABBOT LABORATORIES, and HILTON PHARMA using Simple Random sampling of which 304 respondents were retrieved. SPSS and SMART PLS comprise, demographics, descriptive statistics, reliability, correlation analysis, regression analysis, mediation, and moderation analysis,assessments of measurement, and structural models. The objective of this study is to present empirical evidence on how green opportunities can result in enhanced environmental performance, with green innovation serving as a crucial intermediary. Data gathered from the pharmaceutical industry of twin cities in Pakistan will be thoroughly analyzed. It also explores how AI may intensify these impacts, providing insightful information to practitioners and policymakers who are working toward sustainable development objectives. The research is anticipated to advance knowledge of sustainable management techniques theoretically and provide useful advice on how to use AI to support corporate environmental activities. Keywords: Green innovation (GI) , Green opportunities (GO), Artificial intelligence (AI), Environmental performance (EP ) Supervised by Dr. Muhammad Arif Khattak 2024-01-01T00:00:00Z